Sometimes conveying an idea with a simple structure can be quite challenging, and that’s exactly what we faced when asked by ServicePlan to create the new campaign for A2A, one of the biggest multi-utility in Italy.
Less is more could could be considered the main concept around the visual identity of this client and with a very good sinergy with the agency we tried to enrich it as best as we could with handmade transitions and morphing, clear communicative graphics and unexepected camera movements and perspectives. We produced not only this 30 seconds ad displayed above, but also several other 15 seconds cut airing everywhere on tv and social media.
We hope we succeded in bringing Life to a Life Company.