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LEMONSODA || ENERGY ACTIVATOR

Synopsis

Did you know that an energy drink could be made out of real fruit?
This is the claim we started with when crafting the launch for a new product that Lemonsoda is promoting on the market and we are happy to be part of it.
Through a blend of fx elements, photoscanned fruit and neverending crystals we built an energetic product ident that will energize the consumer as much as the real product does.
Many thanks to BCube for involving us in this project and for our super partnership on rewarding works like this.

Credits

Client: Lemonsoda, Ceres S.p.a.
Agency: BCube

Production Company: H7-25 Studio
Directed by: KCTOO

Executive Producer: Giulio Leoni
VFX Supervisors: Andrea Gasparo – Federico Ghirardini
H7-25 Team: Andrea Gasparo, Federico Ghirardini, Brian Chinnery, Federico Vandin, Francesco Zabot

Music and Post Audio: BKM Production

LEMONSODA || 90 ANNI

Synopsis

Part of the new Lemonsoda campaign consisted on rebranding the iconic lemonsoda drink can to celebrate the Fonti di Crodo 90th anniversary: to do this we took out the new graphics and made them part of the action as you will see.
They couldn’t resist going back to it though, so photoreal cg cans and water drops was our only way to go!