Descrizione Progetto



It’s musical time!
Start singing and dancing with the Parmareggio family in this new catchy adventure set in the Parmigiano-Reggiano Museum. Based on the notes of the beloved italian hit “Sarà perchè ti amo” by Ricchi e Poveri, we get a glimpse of the centenary history and traditions that make Parmigiano-Reggiano more than just a cheese.

 H7-25 Studio and M&C Saatchi superb record get together once more helping the Parmareggio brand to assure its established position in the italian advertising market, while KCTOO directors’ signature brings striking visual richness and traditional feelings at the same time.


Client: Parmareggio
Agency: M&C Saatchi

Production Company: H7-25 Studio
Directed by: KCTOO

Executive Producer: Giulio Leoni
VFX Supervisors: Andrea Gasparo – Federico Ghirardini

Concept Designer: Giacomo Tappainer
H7-25 Team:
Andrea Gasparo, Federico Ghirardini, Ludovica Di Benedetto, Federico Vandin, Patrizio Peloso, Giacomo Fossa

Choreographer: Damas Y Caballeros