Descrizione Progetto



How can you taste your favourite pasta without a sprinkling of Parmigiano Reggiano on top?
The groove isn’t over in Parmareggio world, and this time we are back again in the fantastic factory that magically produces the “grattuggiato” version of the best cheese there is.

M&C Saatchi and H7-25 Studio once again continue their journey together to create a new hit for Emiliano and family’s adventures, with the irresistible touch of the beloved notes from “Italiano vero” by Toto Cotugno.


Client: Parmareggio
Agency: M&C Saatchi

Production Company: H7-25 Studio
Directed by: KCTOO

Executive Producer: Giulio Leoni
VFX Supervisors: Andrea Gasparo – Federico Ghirardini

Concept Designer: Giacomo Tappainer
H7-25 Team:
Andrea Gasparo, Federico Ghirardini, Federico Vandin, Gabriel Guerreschi, Nicola Rovetta

Food Stylist: Antonio Basileo